From idea to first customer
Turn a promising idea into a clear offer people are ready to buy.
Instructor smith one
About this course
What you’ll learn
- ✓Describe a specific customer and the problem you solve
- ✓Test an idea with low-cost customer research
- ✓Write a clear value proposition and first offer
- ✓Plan a practical route to your first paying customer
Requirements
- •No business experience required. Bring a business idea or a problem you would like to solve.
Course plan
Curriculum
4 sections · 13 lessons
Section 1: Discover and Validate Your IdeaFind a real problem and validate your idea.4 lessons ⌄
Lesson 1: From Idea to Real Problem
Video · 60 min
Lesson 2: Identify Your Target Customer
Video · 60 min
Lesson 3: Market Research for Beginners
Assignment · 60 min
Lesson 4: Validate Before You Build
Video · 60 min
Section 2: Build a Solution People WantTurn the validated problem into a useful solution.4 lessons ⌄
Lesson 5: Designing Your Value Proposition
Video · 60 min
Lesson 6: Create Your Minimum Viable Product
Video · 60 min
Lesson 7: Test Your Solution With Real Users
Video · 60 min
Lesson 8: Improve Your Product From Feedback
Assignment · 60 min
Section 3: Create Your Business and OfferBuild an offer customers can understand and buy.4 lessons ⌄
Lesson 9: Understanding Your Business Model
Video · 60 min
Lesson 10: Pricing Your Product or Service
Video · 60 min
Lesson 11: Create an Offer That Is Easy to Buy
Video · 60 min
Lesson 12: Build Your First Business Offer
Assignment · 60 min
Section 4: Find and Reach Your First CustomersLearn practical ways to reach potential customers.1 lessons ⌄
Lesson 13: Where Your First Customers Come From
Video · 60 min
Where it can take you
Potential career paths
- Small business founder
- Product or business development associate
- Independent consultant
Frequently asked questions
can i know?
yes really
Your instructor
smith one
An experienced member of the SAGE Learn instructor community.
Learner feedback
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